Isfandyar’s friends threw a brilliant party to kick off the wedding festivities with a pool party. Needless to say everyone had a brilliant time!
Designer Faraz Manan and Shoaib Shafi were recently invited to Delhi to showcase Crescent’s luxury pret collection. The exhibition was organized by Harmeet Bajaj and Kiran Chaudhry Amlani- a duo that is all set to become a major player in bringing Pakistani fashion to India.
Speaking about the exhibition, Kiran said, “When I moved to India, I realised the incredible demand that is there for all things Pakistani – whether its fashion, music or art. We have a reputation in India for having a highly advanced aesthetic and a sophistication when it comes to the arts. That is a huge strength that Pakistan has and one that must be used to its benefit. Both India and Pakistan also have large textile and fashion industries which are run by influential people in the business community on both sides. It makes sense to create a platform where both sides realise the tremendous benefits that would come from trade in these fields, not only in a commercial sense, but in helping us forge better relationships regionally that are based on the strongest foundation of all – mutual interest.”
Harmeet and Kiran plan to host several exhibitions throughout the year with Pakistani designers whom they feel have the talent, but also the business savvy and production capabilities to be successful in the Indian market. They were in attendance at the most recent PFDC Spring/Summer Fashion Week in order to identify the designers that they would like to work with.
Speaking on why Pakistani designers were not currently making as much of an impact in India as they could, they said, “at the same or similar price point, the Indian customer will always prefer an Indian designer with a solid profile to an unknown Pakistani designer. In order to compete, Pakistani designers will have to be marketed and their brands built through an aggressive PR and marketing effort, which many of them are simply not in a position to manage themselves from Pakistan. We hope to create partnerships with designers which help them in building this profile and organising their marketing and sales strategy in India. Nobody is doing this yet, so we are very hopeful that it will pay off handsomely – for everyone.” The duo also plan to set up their own stores in major cities like Delhi, Bombay, Bangalore and Pune.
The exhibition sold out within hours, and was followed by a celebratory champagne and canapés evening at Riyaaz Amlani’s popular Delhi nightclub “Shroom”, which was well attended by the Delhi social circuit.
Kiran Chaudhry and Riyaaz Amlani launched their latest Delhi restaurant, “Smoke House Deli” at the Hauz Khas village this weekend.
The sixth of its kind, and the third to open in Delhi, the Smoke House Deli concept aims to incorporate local landmarks and cultural references into the very fabric of the space. On the walls of the restaurant, hand-drawn illustrations directly inspired by the history of Hauz Khas Village and its surroundings are intended to inspire and educate diners.
The launch was also Kiran Chaudhry’s first performance in Delhi, as she jammed with local musicians for a couple of acoustic numbers that had the audience clamouring for more.
Delhi socialites and celebrities were out in full force to inaugurate this new addition to Delhi culinary landscape.
Sania Maskatiya’s ‘Ahgaaz’ Resort 2013 collection is inspired by the craft and motifs of 19th century Persian, Middle Eastern, Hispanic and Italian Renaissance ceramics and tiles. Blending powerful images of dragons, serpents and birds with bold geometrics and florals into the warmth of rich hues and calm pastels, with ‘Aghaaz’ the audience was transported into a mythical garden of dreams and new beginnings. This collection engages a variety of fabrics such as raw silks, crepes, chiffons and charmeuse, embroidered and digitally printed fabrics as well as screen prints with contemporary structured silhouettes.
Speaking about her first Flagship Store Launch in Lahore and her collection for PFDC Sunsilk Fashion Week, Sania Maskatiya said “ Our collection for PSFW celebrates the opening of this new space, paying tribute to the bold and vibrant along with the pastel hues that are representative of the magical city of Lahore. Aghaaz seeks to excite the senses as one enters a garden of new beginnings.”
The launch of the Lahore store marks the second standalone Sania Maskatiya store, the first being in Karachi. Between 2013 – 2013 the brand aims to introduce more standalone store within Pakistan.
INTERVIEW WITH SANIA MASKATIYA
1.What inspired you this season?
Spring is always my muse – I love bright colours and life that this season brings.
2.How would you sum up your collection in five words?
For PFDC Sunsilk Fashion Week we showcased our ‘Ahgaaz’ collection. It can be described as the ‘warmth of rich hues and calm pastels’
3.What has been your personal best fashion moment so far?
There have been so many however the launch of our lawn venture ‘Sapphire Lawn by Sania Maskatiya’ and winning the Lux Style Award for achievement in the fashion design-luxury prêt category in 2012 has been one of the best moments yet.
4.What is your biggest strength as a designer?
My education is one of my biggest strengths as I graduated from the prestigious Indus Valley School of Art and Architecture in Karachi, with a coveted degree in textile design.
5.What are your favourite colors to work with and why?
We at Sania Maskatiya love colour and it’s always fun to work with different colour palettes.
6.What are your favourite fabrics to work with and why?
Crepe and charmeuse satin, printing results on these fabrics is really crisp and they drape beautifully.
7.How would you define your personal style?
I believe in elegance, comfort and practicality
8. How would you define the style your line exemplifies?
I do like to keep the Sania Maskatiya signature style a balance between elegance, comfort and practicality – that is what I wear personally.
9.What matters to you most as a fashion designer?
I am quite strict with fabric quality. If I don’t get what I want I don’t make it – it’s as simple as that.
10.Who is one of your favourite models to work with?
Aamina sheikh, she is gorgeous with a great personality to match and extremely professional.
11.How would you define the fashion scene in Pakistan?
It’s important to promote all forms of art in Pakistan. Fashion has come a long way in Pakistan and our country being one of the leading producers of good quality cotton in the world our own fashion industry plays a vital role in bringing fabrics forward and highlighting various options that can be utilised thus creating positive competition within our own industry and promote our countries aesthetics and culture.
12.What is your favourite international design house?
Chanel, it’s classic yet super chic.
13.What is your current state of mind?
Currently with our first Lahore Flagship Store launch and participation at PFDC Sunsilk Fashion Week – I only had one thing on my mind and that was to ‘Put on a great show and get it done ☺’
14.Where can readers find out more about you and your work?
They can always visit our Facebook page on http://www.facebook.com/SaniaMaskatiya, or visit our website at http://www.saniamaskatiya.com. We are a very active brand and participate within various platforms such as PFDC Sunsilk Fashion Week as well as Fashion Pakistan Week. Apart from thar we always strive to create new lines regularly.