Category: Features

Big Hair Becomes a Big Distraction on TV

It’s a free world and people can do as the please, including all our lovely female news presenters/anchors. Having said that as viewers and fashion critics we have been noticing of late how distracting the hair do’s on the news have become. Often over done with extensive back-combing or millions of contrived curls. Take a look.

Hira Parvaiz

Hira Parvaiz

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Ayesha Sohail

Ayesha Sohail

Samina Ramzan

Samina Ramzan

Ayesha Buksh

Ayesha Buksh

HOW IT SHOULD BE DONE:

Here are news presenters who always look cool and sophisticated, never contrived or over done. After all you are reading the news, not going to a wedding.

The elegant Shaista Zaid ( who retired after 43 years of sophistication on air)

The elegant Shaista Zaid (who retired after 43 years of sophistication on air)

Mishal Husain

Mishal Husain

Ghida Fakhry

Ghida Fakhry

Naveen Naqvi

Naveen Naqvi (ex-news anchor)

The Reluctant Fundamentalist Red Carpet Premiere

Organised by Bilal Mukhtar,The Reluctant Fundamentalist red carpet premiere was attended by our favourite people at Cinestar in Lahore today. The event had live singing (qawalli),a paan station and waiters serving kebabs, yes kebabs. The festive ambience complete with fairy lights was very Lahori (and almost like being transported to a desi mehndi) as most of the movie is based in Lahore. Very original! We couldn’t wait to the see how the brilliant Mira Nair brought Mohsin Hamid’s acclaimed book to life. With a superb script and a fabulous cast the movie lived up to all the hype. The touching story about a Pakistani’s (Changez played by Riz Ahmed) experiences in the US after 9/11 which affect his relationship with his love interest (Erica played by Kate Hudson), work and the American dream transported us back to that time and got us very emotional. Some scenes and words were censored for Pakistan and that was quite annoying but the acting and dialogue were brilliant.

Meesha Shafi was loveable in her debut role as Changez’s sister and also contributed to the soundtrack with ‘Bijli Aaye Ya Na Aaye’.

It was a pleasant surprise to see Ali Sethi in the movie. He is definitely a natural and also contributed to the soundtrack with ‘Dil Jalaane Ki Baat’ Click here.  Atif Aslam’s track ‘Mori Araj Suno’ and Fareed Ayaz and Abu Muhammed’s  ‘Kangna’ made the soundtrack even more solid. Thank you Mohsin Hamid for writing the book and contributing to the script. We were so proud to see all our Pakistani talent on the big screen today!

Mohsin Hamid and Zahra Khan

Mohsin Hamid and Zahra Khan

The talented siblings- Ali Sethi and Mira Sethi

The talented siblings- Ali Sethi and Mira Sethi

Cybil Chowdhry

Cybil Chowdhry

Atif Aslam ( who contributed to the soundtrack)

Atif Aslam (who contributed to the soundtrack with Mori Araj Suno)

Meesha Shafi and HSY

Meesha Shafi and HSY

Zara Peerzada

Zara Peerzada

Birthday girl,  Sara Shahid

Birthday girl, Sara Shahid

Redah Misbah and Shammal Qureshi

Redah Misbah and Shammal Qureshi

Mahmood Rahman and Meesha Shafi

Mahmood Rahman and Meesha Shafi

Zahra Khan, Sara Shahid, Fatima Hasan, Ayesha Noon, Abeera Ahsanuddin and Yasmin Khan

Zahra Khan, Sara Shahid, Fatima Hasan, Ayesha Noon, Abeera Sami Ahsanuddin and Yasmin Khan

Sanam Taseer and Omer Salamat

Sanam Taseer and Omer Salamat

Mahnaz Qureshi and Turab

Mahnaz Qureshi and Turab

Mohammad and Omer

Mohammad and Omer

Kamiar Rokni

Kamiar Rokni

Shehrbano Taseer and Deena Rahman

Shehrbano Taseer and Deena Rahman

Aleemah Noon and Mahgul Rashid

Aleemah Noon and Mahgul Rashid

Munib Nawaz

Munib Nawaz

Rizwan and Munazza the talented team behind Deevees

Rizwan and Munazza the talented team behind Deevees

Kamiar Rokni and Juggan Kazim

Kamiar Rokni and Juggan Kazim

Lovely sisters Zara and Mashal Peerzada

Lovely sisters Zara and Mashal Peerzada

Live Qawalli

Live Qawalli

Watch the trailer here:

Mohsin Hamid On filming TRF

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A candid interview with Khadijah Shah!

On the eve of Élan lawn’s launch this year, we visited the Élan studio and sat down with a very busy Khadijah Shah, Creative Director of Élan, for a quick chat about what we can expect at the big launch tomorrow.

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Can you describe the process from inspiration to execution?  

We started working on conceptualizing the prints end of October. That takes a few months after which the print phase begins where you see your first samples. Abdullah Khan, our graphic director, and I were at the factory floor. I was in Faisalabad that whole week running productions because I wanted to ensure that the colours don’t go off. That was followed by the campaign phase, where we flew to Bangkok to shoot Nargis Fahkri with Guddu Shani. Followed by designing catalogues, billboards and invites. We are finally at the eve of the final stage- the exhibitions.

The Élan Studio

Eager clients rummaging through the lawn at the Élan Studio. Abdullah Khan looks stressed!

What were the lessons you learned from your debut collection and how will you better this year?

Our debut collection did really well, but I was playing it safe in terms of the colour palette. Having had experience, this year our collection is more experimental and we have introduced brighter colours. So I would say our collection this year has a different vibe.

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What can your clients expect this year in terms of trends? Are hemlines long or short? Pants tapered or loose?

For me lawn is all about print. I’ve always had a certain relationship with print and for this collection we have gone all out; introducing printed shirts, panels, borders and printed pants. So print on print is definitely one of the major trends and we have focused on prints and provided embroidery only to supplement and compliment the prints.

Khadijah Shah and Neha Nasim

Khadijah Shah and Neha Nasim

We offer a little bit of everything for everyone. So in keeping with the spring summer trends there are oriental prints, lots of florals, geometrics and animal prints. Overall I would say the vibe is bold, bright and summery.

In terms of hemlines we have made a lot of Moroccan choghas and kurtas paired with cigarette ankle grazers. We have also made short fitted shirts with short slits and narrow pants. This season it’s all about the skinny pant at Élan.

First look at the stitched lawn pieces

First look at the stitched lawn pieces

How does it feel to know that Élan has a crazy fan following?

It is amazing to know that because the monetary reward does not compare to the high we get from the appreciation of our clients. Nothing compares to that overwhelming feeling!

Mood board

Mood board

How was your experience collaborating with Hussain Mills for this project?

Fantastic! Hussain Fazal and I focused on our different areas of expertise and were on the same page. It has been a great partnership.

Gorgeous bridal on display

Gorgeous bridal on display amidst boxes of lawn prints

Why did you choose Nargis Fakhri to represent your brand?

Nargis Fakhri is classy, beautiful and confident. She is doing well in the field she has chosen and epitomizes the Élan woman, who has a sophisticated sense of style.

Khadijah and Abdullah

Khadijah and Abdullah

What are your views on the influx of designer lawns in the market?

Yes many new brands are entering the market each year but many are also sifted out. Lawn is a different medium and you need to employ a different aesthetic altogether. It is actually a very time consuming and tedious process that requires a lot of hard work and you have to be cut out for it. Thank God we have proven that Élan can make lawn.

Preparing outfit for the models

Preparing outfits for the models

Why do you think people are willing to pay such a high premium for designer lawn?  

That is because they are getting a beautifully designed outfit with panels, embroideries, and embellishments. Lawn is no longer considered casual daywear. It can and is easily worn from day to night.

Super duper Master Sahab

Super duper Master Sahab

What is your favourite print from the collection?

I Love them all but my personal favourites are Crown Jewel and Arabian Nights.

Why didn’t you have a preview before your exhibition for loyal clients and the media, like most other designers?

We did not want to give preferential treatment to anyone. We want it to be open to everyone on a first come first serve basis.

More clients

More clients

What can we expect at the launch tomorrow?

At the exhibition there will be an introduction to the launch event, fashion showcase followed by post-show red carpet comments and refreshments. We are expecting a huge turnout. As you can see there is mayhem in the studio as clients have been landing up here hoping to buy it before the exhibition, but we have had to turn them back.

Amina Sheikh wearing Elan to award ceremony

Amina Sheikh wearing Elan to award ceremony

Are you nervous? Anxious? Excited? How are you feeling on the eve of the launch?

I’m very excited and I am looking forward to finally unveiling the collection. The feedback from close family and friends has been amazing so I am pretty assured on that front hence not very nervous.

Here is to wishing Khadijah Shah lots of luck. We are certain her lawn collection will blow everyone away this year, like it did last. The exhibition is tomorrow 13th March at PFDC Mall 1, Lahore at 4pm. To buy online click here

The invite

The invite

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